E-CommerceWooCommerceTrinidad & Tobago
Jay Luck Customs
An online store for Trinidad’s leading pickup truck accessories retailer, built so customers can shop parts that fit their exact make, model, and year.
An online store built for the way people shop truck parts
Jay Luck Customs is Trinidad and Tobago’s leading pickup truck accessories store, stocking parts and customisation gear for a wide range of makes and models, with in-house fitting and islandwide delivery.
Their old website was difficult to navigate, and the full product range had never been uploaded, so most of the inventory was invisible online and customers struggled to find what they wanted.
We rebuilt the store on WooCommerce with clear, vehicle-first navigation and the complete product range online. To keep it accurate, we built a seamless link between the website and their inventory management and accounting systems, so stock and pricing stay in sync without double entry.
On top of the shop, we added an installation scheduler so customers can book fitting online, and launched the Jay Luck Garage, where customers post photos of their own builds. The result is fast, accessible, and structured for both search engines and AI agents.
The challenge
- The old website was difficult to navigate, so customers struggled to find what they wanted.
- The full product range had never been uploaded, leaving most of the inventory invisible online.
- Stock and pricing lived in separate inventory and accounting systems, disconnected from the site.
- Installation bookings and customer engagement happened entirely off-site.
Our solution
- A rebuilt WooCommerce store with clear, vehicle-first navigation and the complete product range online.
- A seamless link to their inventory management and accounting systems so stock and pricing stay in sync.
- A custom installation scheduler so customers can book fitting online.
- The Jay Luck Garage, a community showcase where customers post photos of their builds.
Outcomes
The full catalogue, finally online
Every product is uploaded and easy to find, so customers see the whole range instead of a fraction.
Stock and pricing stay in sync
A live link to their inventory and accounting systems keeps the site accurate without manual double entry.
Bookings and community, built in
An installation scheduler captures fitting jobs online, and the Jay Luck Garage turns customer builds into marketing.
Fast, accessible, and AI-ready
Mobile PageSpeed of 99, 100 on best practices, and structured for search engines and AI agents alike.
Want results like this for your business?
Book a free strategy call and we will show you exactly what we would build, no pressure, no jargon.